So I can take one game and test it across different nationalities, ages, psychological maturities and without fail always get the same exact opinion on that game. That's pretty much what you are arguing. That makes no sense. A vast degree of personal experience goes into whether or not a person is going to label something as "good" when they play it. I do not honestly care what game journalists say, it was merely an example. Their personal experience across genres is so varied, that their basis for forming an opinion and writing reviews( Reviews are opinion pieces mind ) is going to be different because they have a great deal of memories to draw comparisons off of. We are talking about the core experience of a game. I'm not even trying to touch on assets such as textures and models. An experience is different for each individual. If every experience is different, how can every opinion be the same? This is why they are called opinions, and the experiences themselves are subjective. If you have a very competitive video gaming history, your values are going to be night and day different from a casual gamer who has played maybe 2 hours of a game on average per week over a year. Let's even talk about culture. Chinese youths were not raised playing the same kinds of games as lets say, Americans or some Europeans. We are conditioned, for example, to know that glowing or shiny objects are good and should be collected. (Pacman, Mario, Zelda, Etc... etc... etc.. etc... ). When we play an experience that capitalizes on this ingrained lessons, (Kill confirmed in CoD), we know that collecting these glowing objects is a good thing to do. We understand the experience, and we have fun. Chinese youths for the large part( Extremely large part ) never learned these lessons because their gaming industry has developed a little slower, and in a different direction. When they are presented with a mechanic such as collecting a dog tag(Or any glowly spinny thing) they have no frame of reference or ingrained knowledge that they should collect it. It's not understood, its ignored, the experience makes no sense, they go back to playing CrossFire. That's an FPS they understand based on personal experience, preference, opinion and knowledge. They do not have fun or even appreciate the same experience that is lauded as a great innovation in other parts of the world. Meaning that the experience is subjective to so many factors, its not even funny.